There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
This infographic explains how utilizing the rear foot elevated split squat is a reliable method of testing unilateral leg strength and how it can measure athletes’ symmetry in producing vertical ground reactive forces.
Personal trainersTSAC FacilitatorsCoachesTesting and Evaluation
By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.
This 2018 National Conference video features Scott Riewald in an overview of the 2018 USA Winter Olympic team and discusses how sport science support contributes to elite athlete performance. As well as the training, preparation, and expanding talent identification initiatives to influence performance for the Olympic Games.
CoachesExercise ScienceProgram designOrganization and Administration
In this session from the 2016 NSCA Coaches Conference, Matthew Chandler explains how to implement the core lifts (cleans, snatches, squat variations, deadlift variations) for high school athletes throughout a multi–sport demographic. Coach Chandler explains adjustments that can be utilized with groups that have mixed ability levels in order to maximize the understanding and execution of each lift.
What makes a well-rounded athlete, and more importantly, how do you train them? Andy Zalaiskalns, MARSOC Human Performance Strength and Conditioning Coach, discusses a systemic approach to developing the well-rounded tactical athlete.
Learn how to evaluate the performance model of non-traditional, freestyle sports, and subsequently design the preparation framework that will positively influence performance. In this session from the NSCA’s 2017 National Conference, Jeremy Sheppard explains how to provide an effective training environment that is embraced by the athletes, as well as the mindset of athletes who are rule makers and rule breakers, not rule followers.
CoachesProgram designOrganization and Administration