There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.
Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.
Personal trainersOrganization and AdministrationProfessional Development
As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.
Before implementing an agility training program, baseline measures of change of direction ability should be assessed. This article presents norms for three tests that can be used to assess change of direction ability.
This article outlines some very basic procedures for video analysis that strength and conditioning professionals can use to identify the physical demands of specific activities.
Coaches can use drills to improve quickness and agility. The training session can improve the specific areas needed to increase performance results by setting up appropriate intensity levels, duration of drills, recovery periods, and volume of drills.
This infographic summarizes a study on the set and rep ranges for compound resistance exercises in a split routine to maximize hypertrophic effects from training. A 5x10 and a 10x10 routine were assessed to determine their influence on several factors.
Personal trainersCoachesExercise ScienceProgram design
This article explains the specific considerations of building a tactical training space and how to maximize the potential of the dedicated space by having a stable of equipment that reflects the needs of the audience.