There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

When isolating aerobic capacity as a determinant of performance, traditional interventions have focused on increasing an individual’s VO2max. Based on the large acute improvements from a single positive psychology research study, investigations into the application of integrated psychophysiological strategies to optimize performance should be explored.

A problem facing personal trainers is the lack of awareness needed to work with clients who suffer from attention deficit hyperactivity disorder (ADHD). This article aims to bring awareness of the symptoms of ADHD to personal trainers, discuss how they potentially affect training of various clients, and present programing considerations for training clients with ADHD.

RSCC Eccentric Training Methods- Benefits, Shortcomings, and Implementation

This article highlights the benefits of exercise for adolescents with attention-deficit/hyperactivity disorder (ADHD). It also provides practical recommendations for high school strength and conditioning coaches working with ADHD student-athletes.

This article addresses various aspects of overtraining and overreaching, including the signs and symptoms, preventative supplementation, and the recovery process.

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

This infographic explains how to build a load-velocity profile for velocity-based training (VBT), and is the second of a three part series explaining the theory behind and application of VBT.

This infographic explains the acute and chronic responses of velocity-based training (VBT). This is the third and final infographic of a three-part series explaining the theory behind and application of VBT.