There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
This infographic shows how implementing backward running into a strength and conditioning program can be used as an injury resistance tool, enhance muscular functions, and increase metabolic demands for athletes.
This article discusses how first responder organizations can optimize their training programs through scientific techniques, including the measurement of training load.
TSAC FacilitatorsExercise ScienceExercise TechniqueProgram designTesting and EvaluationProfessional Development
From the 2021 NSCA’s Coaches Conference, Matthew Ibrahim, Co-Owner, Director of Strength and Conditioning, and Internship Coordinator at TD Athletes Edge, discusses how to help athletes develop the skills necessary to build the brakes in the athletic development process. Other topics covered include how to create a better understanding of the transfer from training in the weight room to sport performance.
In this presentation from the NSCA's 2013 TSAC Conference, Police Commander Thor Eells discusses how to develop and implement a fitness culture across your whole department.
A strength and conditioning coach has the ultimate platform to communicate many lessons that can impact the life of youth athletes. In this 2018 Coaches Conference video, Vernon Griffith goes over how to impact youth athletes in more than just weightlifting, and how to be the coach that they need.
CoachesOrganization and AdministrationProfessional Development
From the 2021 NSCA Coaches Conference, Dan Dalrymple, Head Strength and Conditioning Coach for New Orleans Saints National Football League (NFL) team since 2006, shares wisdom from his experience in the field. This includes the realities of coaching in the NFL and how he used the setbacks of the pandemic to drive positive change and opportunities.