Show Up and Serve: How to Communicate, Connect, and Captivate Your Way to a “Yes”

This article provides a few key tips on how to perform the deadlift more efficiently and safely. Some helpful coaching cues—such as keeping the head slightly up, activating the lats, and pushing the knees out—can assist a tactical athlete in executing the deadlift while increasing strength over time.

Looking for a job is an art and a skill. Not looking at it that way may cost a strength and conditioning coach a great opportunity. This article provides one experienced coach’s perspective on what is important as a strength and conditioning coach looks to climb the ladder or change positions in the profession.

Examine different measures of velocity that can be used in resistance training and understand how each measure may be more applicable to either strength or power exercises. In this session from the NSCA’s 2016 National Conference, Daniel Baker, President of the Australia Strength and Conditioning Association, explains how to use velocity data to monitor changes in strength or power, and how to use velocity scores for readiness/performance monitoring.

In this session from the NSCA’s 2017 Personal Trainers Conference, Doug Sheppard explains simple tips that studio/gym owners can utilize immediately to improve efficiency in management and operations. Learn about common errors of studio/gym owners and how to avoid them.

Martin Rooney

PT 2022

Former Lead Strength and Conditioning Coach for Edinburgh Rugby, Ashley Jones, discusses ways to simplify a complex world of programming. Jones lays a foundation of how to construct training programs that relate to the current training environment and how to develop a taxonomy of exercise variations and training methods to assist coaches with the “why,” “when,” and “how” of programming.

Learn how to recognize and treat muscle dysmorphia in your athletes. In this session from the NSCA’s 2017 Personal Trainers Conference, James Leone covers many facets of athlete muscle dysmorphia, including the clinical features, identifying at-risk populations, using assessment tools, managing athletes suspected of having muscle dysmorphia, and how to treat it using a team-based approach.

Learn how to cultivate a client-centered coaching mindset. In this session from the NSCA 2017 Personal Trainers Conference, Matt Berenc, Director of Education for Equinox Fitness Training Institute, explains how to create an optimal learning environment for the client in the training session and develop an authentic coaching presence and style that meets the needs of both the client and personal trainer.