Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.
In this hands-on session from the 2018 NSCA’s Personal Training Conference, Brian Nguyen explains motor control with an emphasis on conscious breathing. Nguyen also demonstrates exercises and cues to improve overall stability, mobility, strength, and kinesthetic awareness for clients.
Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.
For anyone who is considering starting their own fitness business, there are a few questions that should be considered. For example, why is the studio market booming? Is it the right time for you to make the leap? To answer these questions, there are several considerations that might help in this decision-making process.
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.
During the 2013 Coaches Conference, Dr. Carwyn Sharp presented on how fitness and coaching professionals can better apply research to real life. In this first of four videos, Sharp presents an overview and abstracts. The rest of the series discusses methods, the results and realities of performing training studies, and the concept of remaining true to training principles and conclusions.