This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.
The four components of the coach-athlete relationship are closeness, commitment, complementarity, and co-orientation. Coaches should seek to deeply understand the value of each category and how to maximize these reciprocal characteristics with their athletes.
CoachesExercise ScienceOrganization and Administration
Athletes in field and court sports require reactive agility—they must accelerate, decelerate, and change direction in a constantly changing environment. These requirements result in technical differences between sprinting in a field or court sport and sprinting the 100-m.
Learn about processes of data collection and presentation, and how to use the data to individualize athletes’ training. In this session from the NSCA’s 2016 National Conference, Kevin Paxton demonstrates an age-specific long-term athletic development (LTAD) syllabus for soccer players.
As athletes return to training in the heat, Doug Casa, CEO of the Korey Stringer Institute, covers safety and considerations for strength and conditioning coaches. Casa discusses guidelines for heat acclimatization, signs and symptoms of traumas, emergency action plans, prevention strategies, and provides valuable resources for coaches.
CoachesSafetyEmergency ProceduresBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease
Growth hormone release is affected by the type of resistance training protocol used, including the duration of rest periods. Short rest period types of workouts result in greater serum concentrations compared to long rest protocols of similar total work; however, at present it is not clear how the various molecular forms or types of growth hormones are affected by rest period duration.
The innovative technology found in portable BFR training systems can help tactical personnel achieve greater strength and hypertrophic gains, as well as optimize training programs and overall performance.