Coaching careers have chapters. Whether moving from one position to the next, or one area of the profession to another, veteran strength and conditioning coach, Matt Krause, understands this journey well. Krause was the 2018 NSCA Professional Strength and Conditioning Coach of the Year with an over 20-year career working in Major League Baseball. He shares his path from professional sports to today, working as the Health and Performance Manager in the Pasco County Sheriff’s Department, with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode includes insights for developing effective strength and conditioning programs across sport and law enforcement. The value of engaging with and learning from multiple areas of the profession is paramount throughout this episode, highlighting the value of leadership and versatility in an expanding profession. Connect with Matt on Instagram at @mck_inc or by email at info.pbsccs@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Follow-up on this conversation and learn more about strength and conditioning initiatives at the Florida’s Institute for Research, Security, and Tactics (F1RST) and in the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS).

Adam Feit, Coordinator of Physical and Mental Performance at Springfield College, discusses the use of psychological skills in collegiate strength and conditioning and shares his insight into how strength coaches are in an optimal position to incorporate more of these skills into the weight room.

Motivation techniques derive from building relationships of trust and honesty. In this session from the NSCA’s 2017 Coaches Conference, Marisa Viola, Assistant Director of Strength and Conditioning at Rutgers University, teaches how to connect and impact this generation of athletes.

This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.

Katie Fowler, from the University of South Carolina, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being part of a National Championship team/culture, successful intern qualities, being a female strength and conditioning coach in a male dominated profession, and the influence of data in strength and conditioning.

This article presents advice on how personal trainers can step up their digital footprint and be successful in unprecedented times.

After almost leaving the profession entirely, Ashley Kowalewski landed her role as an Assistant Strength and Conditioning Coach at the prestigious Louisiana State University. Listen as she recounts the strength and conditioning coach who inspired her as a high-level athlete at Oklahoma State University, diverting her path away from pursuing a physical therapy career. Explore how her early experience as an NSCA intern and working with adaptive sports under the United States Olympic & Paralympic Committee expanded her network and strengthened her coaching. Discover where to tap into access points that can build mentors in your corner and the importance of being relationship-oriented in a field where collaboration is key. Kowalewski also speaks about checking her ego after a difficult career experience and the challenge of starting again at the intern level. Learn her guiding principle of providing over proving and how high-quality leadership can elevate a program’s impact and staff longevity. Connect with Ashley on Instagram at: @ashleykowalewski or by email: ashk@lsu.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

Coaching elite mixed martial arts (MMA) athletes demands creativity, adaptability, and a global mindset. Gavin Pratt, Senior Director of Strength and Conditioning at the Ultimate Fighting Championship (UFC) Performance Institute, shares insights from his international career. Pratt reflects on preparing athletes for the Chinese National Games and managing strength and conditioning at the world’s first MMA academy in Shanghai. Applying a systems-based approach, he tackles MMA’s unique challenges — including unpredictable training schedules, diverse personalities and backgrounds, session intensity, and load management. Driven by passion rather than prestige, Pratt emphasizes he’s never been a "tracksuit hunter" — someone motivated primarily by titles or status. He highlights MMA’s innovation potential, especially when using individualized technology based on athletes' force or velocity deficiencies. Pratt contrasts the United States’ expertise in speed, agility, and change of direction with Australia’s early adoption of sports science. He also provides valuable interview advice to help coaches communicate effectively under pressure. Discover practical strategies to elevate your coaching impact. Connect with Gavin via email at gpratt@ufc.com and on Instagram: @gav_pratt | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs If this episode sparked your interest in MMA and other combat sports, take the next step by joining the NSCA Combat Sports Special Interest Group (SIG) on LinkedIn. Connect with a global network of professionals shaping the future of performance. Inspired by Nick Barringer’s recommendation? Register early to save on 2025 NSCA Tactical Annual Training. Catch Barringer’s talk on performance bloodwork and more nuggets of wisdom.

This article provides a personal perspective on the art of coaching that stems from acquired knowledge, education, and real-world application through professional sports experience from working in human performance.