"How can we practically, meaningfully and positively affect communication, leadership, and motivation for our staff, our athletes, and our teams?" Tim Wakeham strives to answer this question during this lecture from the 2015 NSCA Coaches Conference.

Teena Murray talks about athlete development in this session from the NSCA’s 2017 Coaches Conference. Learn about creating and sustaining a championship culture, developing an agile operating system, and using data-driven decisions to manage risk and readiness.

NATCON 2022

Learn about sport science careers and the CPSS certification program​.

Are you a young professional looking to broaden your knowledge and career horizons by working with a professional strength and conditioning coach? Apply for the NSCA Foundation Assistantship!

Loren Landow, Director of Sports Performance at Landow Performance Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about beginning your coaching career, having longevity at one institution, where and when to “pick your battles” (or not), and learning to listen.

Tactical Strength and Conditioning Facilitators® are professionals in tactical fields (e.g., military, fire and rescue, law enforcement and other professions) who apply scientific knowledge to improve performance, promote wellness and decrease injury risk. These Tactical Strength and Conditioning Facilitators help their peers improve on-the-job physical performance and reduce time off due to injury. Learn more about expanding your professional expertise with NSCA’s TSAC-F® certification!

The steps on this page will help you select the right certification that fits your career goals.

What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This article in NSCA Coach shares a research-driven framework for dryland training in competitive swimming. Visit us online to learn more on sport performance and exercise science.