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(246 found)

Developing Your Simple Personal Training Marketing Plan

June 22, 2018by Ryan Ketchum

Article Members Only

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Personal trainers Organization and Administration Professional Development

Fitness Marketing Foundations—The Basics and How to Implement Them Effectively

August 26, 2019by David Crump, NSCA-CPT, RCPT*D

Article Members Only

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

Personal trainers Professional Development

Why Email Marketing is Superior to Social Media

May 4, 2018by Sol Orwell

Video Members Only

If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Personal trainers Organization and Administration Professional Development

Personal Training Business Clinic Bundle

May 8, 2018by Robert Linkul, MS, CSCS,*D, NSCA-CPT,*D, Lindsay Vastola, NSCA-CPT, and Shannon Fable

Video

This video bundle includes three videos from the NSCA’s 2017 Personal Training Business Clinic. The videos cover various aspects of marketing and growing a personal training business. CEUs available.

Personal trainers Program design Organization and Administration Professional Development

The Independent Path – Considerations for Career Personal Trainers

April 10, 2020by Michelle Blakely, NSCA-CPT

Article Members Only

This article articulates important independent personal trainer and employee personal trainer differences, research and planning guidelines moving forward, important marketing considerations, financial literacy, and the importance of moral support.

Personal trainers Professional Development

Fri1400Rawcliffe

May 14, 2018 - May 13, 2025by Scott Rawcliffe

Video

Facebook Marketing 2.0

Personal trainers

Fri1400Rawcliffe

May 14, 2018 - May 13, 2025by Scott Rawcliffe

Video

Facebook Marketing 2.0

Personal trainers

Top 5 Marketing Strategies to Implement for Your Fitness Business

May 7, 2018by Josh Leve

Video Members Only

One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

Personal trainers Organization and Administration Professional Development

Using Social Media to Build Your Business

August 29, 2018 - November 17, 2025by Mark A. Nutting, CSCS,*D, NSCA-CPT,*D, RCPT*E

Video Members Only

The NSCA provides career-focused benefit videos designed to help members gain expert insight, knowledge and tips to help further their careers.Mark Nutting presents, "Using Social Media to Build Your Business"

Personal trainers Coaches Organization and Administration Professional Development

The 5 Stages of a Fitness Business Owner’s Journey

February 18, 2019by Ryan Ketchum

Article Members Only

Ryan Ketchum describes the five stages of a fitness business owner’s journey as an individual transitions from a fitness professional to a fitness business owner.

Personal trainers Organization and Administration Professional Development

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