If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

The National Strength and Conditioning Association was founded in 1978 with 76 strength coaches from across the country with the common desire to network, collaborate and unify the profession of strength and conditioning. Since its inception, the NSCA has grown to nearly 30,000 members in 72 countries and become the leader in the research and education of strength and conditioning professionals. Take a tour of the NSCA’s past and learn more about how it became the institution that it is today.

The purpose of this article is to provide some actionable topics for communication that can increase the frequency and effectiveness of communication for strength coaches with their sport coaches.

After fifteen years with the Denver Nuggets, Felipe Eichenberger has witnessed the evolution of National Basketball Association (NBA) performance firsthand. The demands of an NBA season include 82+ games, relentless travel, and the challenge of staying fresh through it all. Eichenberger reveals their post-game lifting culture, driven by the philosophy: “If it’s a hard day, let’s make it hard.” Prioritizing compliance over hardware, he emphasizes flexible periodization and nailing the basics to meet each player’s needs — whether navigating injuries, tailoring programs to position demands, or microdosing training for longevity. At the heart of it all is buy-in, trust, and accountability. Eichenberger shares the importance of leveraging psychology, getting top players to set the tone for the team, and balancing consistency with creativity. With more jobs and awareness in NBA strength and conditioning than ever, this episode explores how to make an impact at basketball’s highest level. Connect with Felipe on Instagram: @eichbra and LinkedIn:@felipe-eichenberger | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about the National Basketball Strength and Conditioning Association (NBSCA), the Official Basketball Partner of the NSCA.

This NSCA Coach article examines strength and conditioning strategies for collegiate distance runners to build performance for outdoor competition. Visit NSCA online to read about sport science.

Do you know your legal blind spots? Attorney and former collegiate strength coach Reed Wainwright explores how legal expertise reinforces professional standards in strength and conditioning. Wainwright has been instrumental in developing NSCA resources that help professionals mitigate the inherent risks associated with athletics. He highlights key areas — such as facility safety, equipment management, and emergency preparedness — that help coaches effectively advocate for their athletes and protect their careers. Emphasizing professionalism, Wainwright notes, "the more professional we act, the more professional we're perceived.” He underscores why enhancing public perception is crucial for improving compensation, overcoming stereotypes, and supporting long-term field growth. Wainwright also reflects on how his precise, methodical approach as a strength coach has translated seamlessly into his legal practice. Discover actionable strategies to help minimize risk, stay protected, and elevate the strength and conditioning profession. Contact with Reed via email at reed@wainwrightattorney.com and on LinkedIn: @reed-wainwright | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Review the NSCA Strength and Conditioning Professional Standards and Guidelines (PDF) to identify liability risks, improve safety, and enhance program quality. Watch Wainwright’s session, What's Our Standard of Care?, and its implications on liability from the 2017 NSCA Coaches Conference. Stream Wainwright’s free Legal Considerations series on NSCA TV for guidance spanning participation screening to emergency planning. View Wainwright’s session, Standards in Strength and Conditioning, on the NSCA YouTube channel for more insights, including case examples.

This excerpt from the Essentials of Strength Training and Conditioning outlines what training typically looks like in the preparatory period, or off-season.

Sam Melendrez, full-time strength and conditioning coach for Discovery Canyon Campus High School, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the value of strength and conditioning coaches at the high school level. Topics include advice for those who are interested in strength training youth and high school athletes, programming fundamentals, and the value of applying classroom management skills in the weight room. Find Sam on Twitter: @sammelendrez2 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Nicole Rodriguez always knew she wanted to pursue strength and conditioning, but the extent of her journey — spanning 44 countries and the Paris 2024 Olympic Games — is nothing short of inspiring. During her time at Mike Boyle Strength and Conditioning, Rodriguez recognized the value of experience and environment, later joining the EXOS International Program to coach globally. Eager to test her skills and help standardize coaching education, she sought out developing countries to advance their sport infrastructure. Rodriguez outlines key differences between U.S. and European approaches: while the U.S. excels in strength methodology, Europe enhances sport-specific application through tactical periodization. Additionally, she highlights Europe’s emphasis on rehabilitation and an “inverse relationship” between time in the weight room versus pitch-side with sport coaches. Rodriguez also describes her work with Poland’s Ministry of Sport and Tourism to pursue NSCA Global Chapter status, aligning with her passion for improving strength and conditioning education and implementation worldwide. Connect with Nicole by email: nicole@coachnicolerodriguez.com and online at: coachnicolerodriguez.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about NSCA international programs mentioned in the episode at NSCA.com/Global.

This article is the second part of a two-part series that considers the potential role strength and conditioning coaches have in developing student-athlete leadership.