There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Courteney Benjamin and Yasuki Sekiguchi, from the Korey Stringer Institute, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about preventing sudden death in the heat and how coaches can plan ahead, create, and respond with an emergency action plan.
Find the Korey Stringer Institute on Twitter: @K_S_Institute | Find Scott on Instagram: @coachcaulfield
This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
NSCA President Greg Haff shares the key takeaways from recent strategic plan meetings and outlines the organization’s commitment to advancing the strength and conditioning profession.
As athletes return to training in the heat, Doug Casa, CEO of the Korey Stringer Institute, covers safety and considerations for strength and conditioning coaches. Casa discusses guidelines for heat acclimatization, signs and symptoms of traumas, emergency action plans, prevention strategies, and provides valuable resources for coaches.
CoachesSafetyEmergency ProceduresBasic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease