This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

This video demonstrates Andy Galpin’s take on Olympic lifting variations for athletes short on time or lacking mobility, which can be used in a group setting.

Learn to perform and demonstrate proper shoulder complex exercise techniques for varied populations. In this session from the NSCA’s 2017 Personal Trainers Conference, Jeremy Snyder, DPT, CSCS, examines basic shoulder anatomy and kinesiology including pathomechanics of the shoulder complex and exercise principles associated with a stable shoulder complex.

Even the best programs need to demonstrate their value in order to be supported by upper management, supervisors, and employees. In this session from the 2015 TSAC Annual Training, Gaëtan Girard provides arguments and tools that can help build a case for a tactical fitness program within an organization.

This article from Personal Training Quarterly reviews tart cherry supplementation and its role in strength training. Visit NSCA online to read more on athletic performance and sport nutrition.

Every fitness professional should strive to become a leader in the fitness industry. This will ensure continuity across the field of fitness and assist in the establishment of standards of professionalism.

Alex Calder, Head of Sports Science for the Houston Dynamo Major League Soccer (MLS) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about sports science data driving better decisions on and off the field. Topics under discussion include the importance of traditional strength training for soccer players, as well as, the variety of strength and conditioning opportunities there are to gain experience from at the high school, college, private, and professional level of sports. Find Alex on Twitter: @calder_05 or Instagram: @calder_05 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In this session from the 2016 NSCA Coaches Conference, Matthew Chandler explains how to implement the core lifts (cleans, snatches, squat variations, deadlift variations) for high school athletes throughout a multi–sport demographic. Coach Chandler explains adjustments that can be utilized with groups that have mixed ability levels in order to maximize the understanding and execution of each lift.

The purpose of this article is to explore some phrases that strength and conditioning coaches may hear or behaviors they may witness, and provide some direction to identify which allied healthcare and performance professionals may need to get involved to best help the strength and conditioning coach and athlete elevate their performance.

To apply performance enhancement and injury prevention practices employed by today’s professional and collegiate athletics to the Army, a restructuring of training paradigms needs to be implemented across the force.