In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

In the final part of this four-part series on proper movement, the author recommends that the US Marine Corps screen the movement quality of each Marine and educate them on how to move correctly in order to reduce the risk of injury.

Studies support the use of kettlebells for improving power, although evidence for using them to improve strength and aerobic fitness is still equivocal. Studies investigating the biomechanical properties of kettlebell training have been fruitful, and it may be useful for developing sprint running performance and for injury prevention.

William Kraemer, PhD, CSCS,*D, spoke at the 2012 National Conference on the compatibility of training programs, addressing common problems and solutions.

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This infographic provides a brief overview of the practical, research-based application to maximizing muscle size through blood flow restriction training.

Joel Raether, owner of Authentic Performance in Denver, CO, discusses rotational training and shows his system for progressing rotational movements.

This article examines ways that personal trainers can take steps in order to effectively reduce the risk of clients suffering a training-related injury.

Static and dynamic conditioning of the core musculature is important in activities of daily living and in sport. This book excerpt includes sample static exercises to strengthen the core muscles responsible for stabilization against, or movement through, the four basic movement patterns.

This article provides a discussion around the evidence on creatine timing and supplementation.