There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article demonstrates the benefits and limitations of the front squat and goblet squat in training for the abdominals.

This excerpt describes plyometric training with regards to the stretch-shortening cycle.

This article discusses the potential benefits of exercise for helping reduce depression in tactical populations.

High knee drills help develop coordinated front-side mechanics and are often used as part of a warm-up. This article details several high knee drills that you can use with your athletes.

This book excerpt discusses how to maximize sprint quality during training sessions.

The purpose of this article is to describe the 165-lb body drag as performed by California law enforcement recruits in order to graduate academy.

Clayton Kuklick, coaching researcher at the University of Denver, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what it truly means to be a master coach. Topics under discussion include motor learning, practice design, mentorship in coaching, and coaching standards.

In this episode, we hear from Kerry Harbor, the Head Strength and Conditioning Coach at Winston-Salem State University, on his experience at the 2023 NSCA Coaches Conference. Coach Harbor shares with NSCA Coaching and Sport Science Program Manager, Eric McMahon, unique aspects of serving student-athletes at the National Collegiate Athletic Association (NCAA) Division II level. The discussion includes Coach Harbor’s early aspiration to become a physical therapist, to how a college football injury introduced him to the coaching profession. From teaching physical education classes to coaching in both high school and college, Coach Harbor reflects on recent growth and areas of opportunity in the strength and conditioning profession. As mentioned during the episode, you can learn more about the results from the 2022 NSCA Strength and Conditioning Salary Survey. Connect with Kerry on Instagram: @harborkerry or Twitter @CoachHarbor | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

There is no argument that periodization is successful, and that different models can be applied with success in different fashions. The question of how shift work really affects a periodized program—more specifically firefighter shift work—is less clear.