There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

In order to effectively prepare an ice hockey player for the season, it is necessary to have a thorough understanding of the specific demands of the sport.

In this session from the 2015 NSCA National Conference, Nelson Ayotte—the Strength and Conditioning Coach for the St. Louis Blues National Hockey League (NHL) team—explains how to design and implement a specific energy systems program at the elite level. Ayotte demonstrates the characteristics of each of the three energy systems and their trainability, and explores how to understand the energy demands of a sport by analysis of its characteristics, competition intensity, and duration of efforts and recovery periods.

Biofeedback is a tool that not everyone knows about, yet many coaches and athletes could benefit from using it. This article will describe the psychophysiological principle, introduce biofeedback, and provide descriptions of two biofeedback modalities that may be useful for strength and conditioning professionals to improve performance.

A fundamental training program at a young age gives the athlete the opportunity to develop many skills needed to succeed. The implementation of agility and coordination training can help reduce the risk of injury and elevate a young developing athlete.

This article provides an understanding of the role the core plays during execution of athletic movements, as well as provides evidence-based concepts that help to strengthen the core and maximize movement performance.

Bo Sandoval, Director of Strength and Conditioning for the Ultimate Fighting Championship (UFC) Performance Institute, shares his journey into strength and conditioning, future developments in the UFC program, and training principles around fighters.

John Hofman, CSCS, MS, spoke at the NSCA's 2013 TSAC Conference on preventing injury when providing firefighters with an in-house training program. In this hands-on presentation, John demonstrates exercises and prevention strategies.

Integrating weight room cues that are more consistent with those used to reinforce safer tackling techniques on the field may help with athlete retention and buy-in, and prevent potential confusion.

In this lecture from the NSCA's 2014 National Conference, Tim Pelot talks about the factors that define effective leadership. Join Pelot as he discusses how leadership is what truly drives the programs behind strength & conditioning.