There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainersOrganization and AdministrationProfessional Development
Posture begins with proper rib cage position, which leads to better breathing and ultimately, better athletic performance. Jason Masek discusses the important role that postural restoration plays in strength and conditioning during the 2015 Coaches Conference.
In this video from the NSCA's 2013 National Conference, Jon Torine, Human Performance Director for Functional Movement Systems, talks about building the performance-based model for your athlete.
CoachesProgram designOrganization and Administration
This article provides a review of sessions presented at the 2019 National Basketball Strength and Conditioning Association (NBSCA) Performance Summit including strength and conditioning methods and coaching strategies, in-season strength programming, force plate assessment, injury prevention, and player monitoring.
CoachesExercise ScienceProgram designTesting and EvaluationProfessional Development
In this session from the NSCA’s 2017 TSAC Annual Training, Tim Doyle teaches about the complexity of developing tests and standards for tactical populations and the importance of sound science backing the tests and standards.
TSAC FacilitatorsOrganization and AdministrationTesting and Evaluation
In this session from the 2016 NSCA Coaches Conference, Matthew Chandler explains how to implement the core lifts (cleans, snatches, squat variations, deadlift variations) for high school athletes throughout a multi–sport demographic. Coach Chandler explains adjustments that can be utilized with groups that have mixed ability levels in order to maximize the understanding and execution of each lift.