Veteran Strength and Conditioning Coach for the Miami Heat of the National Basketball Association (NBA), Bill Foran, joins the NSCA Coaching Podcast and reflects on a more than four-decade coaching career. Foran discusses his early beginnings teaching elementary school physical education, with NSCA Coaching and Sport Science Program Manager Eric McMahon, and what led him towards pursuing collegiate and professional sports strength and conditioning. Foran shares stories of resourcefulness from the early days, before the strength and conditioning field was formally defined, up to more recent years using sport science technology and foundational core principles to inform training practices for elite NBA players, such as Lebron James and Shaquille O’Neal. This episode is informative for strength and conditioning coaches at any level, emphasizing the importance of building lasting relationships with athletes and head coaches, as well as taking advantage of all that the NSCA has to offer. Reach out to Coach Foran at by email at bforan@heat.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Learn more about NBA strength and conditioning with the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

The purpose of this article is to help both personal trainers and clients with seven main concepts within exercise physiology that will improve training effectiveness and assist in explaining the body’s response to exercise.

What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

This article discusses what muscle dysmorphia is, the ways in which adolescents can fall victim to it, and how to intervene when body image becomes distorted.

This article examines why the Romanian deadlift (RDL) provides a suitable in-season strength training application, explores the interlinked relationship between the demands of practice and resistance training, and identifies how the RDL functions with other lower-extremity exercises.

The purpose of this article is to present the benefits of training with cable resistance, the different types of cable resistance machines, and the differences when choosing a machine for your programs.

This article provides practical guidelines for performing a running analysis in order to potentially attract more clients who are interested in improving their running performance.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article reviews the recommended exercise prescription the author uses when training special populations.

This article builds upon two other client assessment tools (breathing and posture, as seen in Personal Training Quarterly Issues 5.3 and 6.1, respectively) and discusses ways to assess client movement.