(2,596 found)
Why Email Marketing is Superior to Social Media
May 4, 2018by Sol Orwell
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainers Organization and Administration Professional Development
Positional Influences, Breathing and Performance: The Utilization of Postural Restoration for the Strength and Conditioning Specialist
May 10, 2018by Jason Masek, MA, ATC, PT, CSCS
Posture begins with proper rib cage position, which leads to better breathing and ultimately, better athletic performance. Jason Masek discusses the important role that postural restoration plays in strength and conditioning during the 2015 Coaches Conference.
Coaches Exercise Technique Program design
Fundamental Principles of Upper Body Training: Pushing, Pulling, and Pressing
August 27, 2018by Lee Burton, PhD, CSCS
Identify common misconceptions related to shoulder function and learn about the process of improving shoulder mobility, stability, and strength. In this session from the NSCA’s 2017 Personal Trainers Conference, Lee Burton, PhD, provides easy-to-prescribe screens and exercise progressions to improve and maintain shoulder function.
Personal trainers Coaches
Outlining the Performance-Based Mode
August 27, 2018by Jon Torine
In this video from the NSCA's 2013 National Conference, Jon Torine, Human Performance Director for Functional Movement Systems, talks about building the performance-based model for your athlete.
Coaches Program design Organization and Administration
Hands-On – Building Muscle without Weights
May 9, 2018by Nick Tumminello, NSCA-CPT
Contrary to popular belief, you do not need to “pump iron” to build muscle. In this session from the NSCA’s 2015 Personal Trainers Conference, Nick Tumminello explains that to build muscle you need to create a training stimulus that elicits the three mechanisms for muscle growth. In other words, building muscle is not about the specific exercises you do, it is about the specific stimulus you create.
Personal trainers Exercise Science Exercise Technique Program design
Top 5 Marketing Strategies to Implement for Your Fitness Business
May 7, 2018by Josh Leve
One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.
Personal trainers Organization and Administration Professional Development
Interventions for a Stable Shoulder Complex—Building a Solid Foundation
October 15, 2018by Jeremy J. Snyder, DPT, CSCS
Learn to perform and demonstrate proper shoulder complex exercise techniques for varied populations. In this session from the NSCA’s 2017 Personal Trainers Conference, Jeremy Snyder, DPT, CSCS, examines basic shoulder anatomy and kinesiology including pathomechanics of the shoulder complex and exercise principles associated with a stable shoulder complex.
Personal trainers Exercise Technique Program design
Nutrition for Athletes bundle, from the NSCA’s 2016 National Conference
May 8, 2018by Nathaniel Jenkins, MS, CSCS,*D, NSCA-CPT,*D
This video bundle includes six nutrition lectures from the NSCA’s 2016 National Conference. Topics include supplementation for strength, aerobic training, and body composition; alcohol and exercise; recovery nutrition for the high school athlete; and nighttime feeding.
Coaches Exercise Science Nutrition Program design Professional Development
Monitoring Strategies and Their Impact on Performance and Recovery
May 8, 2018by Dave K. Hamilton
When working with athletes who play team sports, your main goal as a strength and conditioning coach is to ensure that your athletes arrive at a competitive peak in a predictable way, Dave Hamilton says. No matter the athlete's level - college or elite - training loads impact the ability to perform. As coaches, we need to remove the subjectivity and use monitoring tools that are effective.
Coaches Exercise Science Testing and Evaluation
Pickleball Training for Older Adults
April 12, 2018by Ryan T. McClure, CSCS
An appropriately designed program with elements of safe resistance training that focuses on the upper back and external shoulder rotators and open agility technique training may improve agility on the pickleball court, decrease the injury risk of older pickleball players, and increase the self-confidence of these individuals on the court and in daily life.
Personal trainers Exercise Technique Program design
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