For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

The following information provides an overview of what microdosing (MD) is, the limitations in utilizing it as a programming method, and the structure of an MD training session along with examples of in-season and off-season training microcycles.

As the final article of the three-part series on long-term athletic development (LTAD), this article will focus on enhancing physical fitness and participation in LTAD programs that promote physical fitness and physiological wellbeing, regardless of age, ability, and aspirations.

All fitness components depend on body composition to some extent, and the demands of many sports require that athletes maintain standard levels of body composition.

The purpose of this article is to discuss the gray area that should be considered when it comes to implementing weightlifting exercises.

This episode of the NSCA Coaching Podcast features Nicole Fowler, the Assistant Strength and Conditioning Coach at Phillips Exeter Academy. Fowler connects with the NSCA Coaching and Sport Science Staff, Eric McMahon and Kevin Gregory, about transitioning from collegiate coaching, at Merrimack University and the University of Denver, to now working in a high school. Learn what it means to be “unembarassable” in your coaching and how that helps your strength and conditioning program. The impact of the high school strength and conditioning coach extends far beyond weight room in this episode. Tune in to learn more about programming for high school student-athletes and training insights for youth during the pre-college formative years. Connect with Nicole on Instagram at @nicolesampson104 and @phillips_exeter_strength | Reach out to Eric and Kevin on Instagram at @ericmcmahoncscs and @coachgregorystrength

Athletes in field and court sports require reactive agility—they must accelerate, decelerate, and change direction in a constantly changing environment. These requirements result in technical differences between sprinting in a field or court sport and sprinting the 100-m.

This PTQ article focuses on the use of the back squat along with innovative technology to measure velocity during lower body lifts. Visit NSCA online to read more on personal training news and athletic performance.

Hear from University of Connecticut (UCONN) Director of Football Strength and Conditioning, Matt King, as he reflects on milestones and mentors along his decade-plus coaching journey with NSCA Coaching and Sport Science Program Manager, Eric McMahon. King discusses how his early exposure to strength and conditioning as a high school athlete informs the training-age and level-based training approach of UCONN’s football team. Episode highlights include a look into UCONN’s highly collaborative sports performance department, tips for navigating marriage and children in a career with long-hours, and discussion about the National Collegiate Athletic Association (NCAA) Transfer Portal. Connect with Matt on Instagram: @coach_mking, Twitter: @Coach_MKing, or by email: matthew.2.king@uconn.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs