The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

This exercise technique excerpt demonstrates the Zercher squat as a possible alternative and more field-specific squat for tactical athletes.

This infographic looks at the percentages of optimal muscle activation in variations of the hip thrust.

Fitness testing uses a battery of protocols recognized by the scientific community as both reliable and valid, and it measures important fitness constructs such as aerobic endurance, muscular strength, muscular endurance, power, agility, flexibility, and balance.

Some research has found that static stretching can have detrimental effects on subsequent performance. This is not to say that static stretching should be eliminated from an athlete’s program, but it should be sensibly incorporated into the daily training regimen since chronic stretching can enhance the range of motion around a joint and potentially improve strength and power performance.

As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.

Acceleration and maximum speed are terms used in speed development programs, and when developing a program, it is vital to differentiate between the two. This allows coaches to target their training to the capacity most important in their own sport.

This video demonstrates some of the basic technique and variations of the pull-up.

The ketogenic diet, while controversial and a highly polarizing subject, has demonstrated promise as an alternative dietary strategy for weight management.

Andy Galpin, Associate Professor and Co-Director of Center for Sports Performance at Cal State Fullerton, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the roles of science and technology in sport.