Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.

This excerpt from Developing Power breaks down the step-by-step technique to a power clean from the hang position.

The four components of the coach-athlete relationship are closeness, commitment, complementarity, and co-orientation. Coaches should seek to deeply understand the value of each category and how to maximize these reciprocal characteristics with their athletes.

This article discusses the macronutrients and micronutrients that are in milk and provides information to help athletes better comprehend the benefits of consuming milk as part of their nutritional intake.

This NSCA Coach article examines the effectiveness of cupping therapy and assesses whether its benefits are evidence-based. Visit NSCA online to read more on athletic performance and sports recovery.

CC 2022

CC 2023

Isometrics for Strength and Power

In the final part of this four-part series on proper movement, the author recommends that the US Marine Corps screen the movement quality of each Marine and educate them on how to move correctly in order to reduce the risk of injury.