By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

Megan Young, Performance Coach at Auburn University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the data revolution and combining science and coaching to validate the “coaching eye.” They also discuss the importance of your professional network, building a strong performance team, and the need to unify the profession.

Andy Galpin, Associate Professor and Co-Director of Center for Sports Performance at Cal State Fullerton, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the roles of science and technology in sport.

This article provides guidance for women on the steps involved in an academic career, including earning graduate and terminal degrees and obtaining tenure and promotions at universities.

The ketogenic diet, while controversial and a highly polarizing subject, has demonstrated promise as an alternative dietary strategy for weight management.

Your career can accelerate when you ask, offer, and say yes. For Morgan Smith, that approach led to a postdoctoral fellowship with the Wu Tsai Human Performance Alliance at Stanford University. Smith recalls how coaching sparked her interest in the science behind performance. Working across academic and practical settings, she encountered challenges with research feasibility firsthand. Today, she focuses on blending coaching with sport science. At Stanford, she began by building relationships and trust within the athletic department. She describes collaborating with coaches and staff to identify research interests, gaps, and low-burden contributions. Smith also highlights opportunities to support club sports, campus recreation centers, and community programs. These roles can help fund education while building your resume, network, and practical skills. She reinforces the value of education as a time to maximize experience and explore interests. Discover how to gain applied experience early, drive cross-department buy-in, and cultivate relationships that move your career forward. Reach out to Morgan on Instagram: @goldenmo_ and LinkedIn: @morgan-smith-sportsscientist | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs | Learn more about the Wu Tsai Human Performance Alliance at: humanperformancealliance.org. Interested in bridging coaching and sport science? The Certified Performance and Sport Scientist® (CPSS®) credential can help you expand your qualifications, open new career paths, and strengthen organizational collaboration.

This article outlines some very basic procedures for video analysis that strength and conditioning professionals can use to identify the physical demands of specific activities.

Lance Walker, Global Director of Performance at Michael Johnson Performance (MJP), talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being unselfish in your work, developing your people skills in order to be a better coach, and mapping out your professional path.

The purpose of this article is to provide strength and conditioning coaches with practical knowledge from the framework of self-determination theory to facilitate student-athlete motivation within the weight room across varying sports.

This excerpt from Developing Agility and Quickness highlights the high-intensity, reactive agility hockey players require, and provides two agility drills that challenge that skill.