You don’t have to love the weight room, but you can’t last without it. Champ Bailey, a National Football League (NFL) Hall of Famer, admits he never enjoyed lifting, but says respecting the work gave him the edge to sustain 15 seasons at the highest level. Hear how his preparation evolved from traditional lifts to readiness routines — core, mobility, warm-ups, and recovery — that kept him fresh through the NFL grind. Bailey emphasizes that strength and conditioning coaches are undervalued leaders who “see you at all levels,” guide comebacks, and build buy-in with simple numbers. He recalls how a failed conditioning test led to one of his best seasons, and how weight room leadership left no cracks to ensure buy-in from everyone. Bailey continues his impact through the Positive Athlete initiative, using sport as a platform for growth. Gain practical ways to tailor training by role, earn athlete respect, and build a winning culture. Connect with Champ via email at: ChampBailey@positiveathlete.org | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer the call to give back and lead the profession. Applications for the NSCA and NSCA Foundation Boards of Directors are now open, with more volunteer positions available October 1. See if you qualify and apply at NSCA.com/Volunteer.

Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

In this career series article, developing personal training skills to train special populations is discussed; it includes starting out as a novice through the expert level.

This episode unites strength and conditioning perspectives across three continents. David Joyce and Dan Lewindon, the co-editors of High-Performance Training for Sports, discuss their new book, including the high-caliber list of expert contributors from around the world. Discussion centers on the expansion of performance environments to include new perspectives, and the increased need for professional collaboration to deliver maximally effective training programs. Learn about “Zombie Killers,” as Joyce and Lewindon share with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that provides insight into everyday coaching practices. Find David on Twitter: @DavidGJoyce | Find Dan on Twitter: @DanLewindon | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

After fifteen years with the Denver Nuggets, Felipe Eichenberger has witnessed the evolution of National Basketball Association (NBA) performance firsthand. The demands of an NBA season include 82+ games, relentless travel, and the challenge of staying fresh through it all. Eichenberger reveals their post-game lifting culture, driven by the philosophy: “If it’s a hard day, let’s make it hard.” Prioritizing compliance over hardware, he emphasizes flexible periodization and nailing the basics to meet each player’s needs — whether navigating injuries, tailoring programs to position demands, or microdosing training for longevity. At the heart of it all is buy-in, trust, and accountability. Eichenberger shares the importance of leveraging psychology, getting top players to set the tone for the team, and balancing consistency with creativity. With more jobs and awareness in NBA strength and conditioning than ever, this episode explores how to make an impact at basketball’s highest level. Connect with Felipe on Instagram: @eichbra and LinkedIn:@felipe-eichenberger | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about the National Basketball Strength and Conditioning Association (NBSCA), the Official Basketball Partner of the NSCA.

Knowledge of metabolic rate can help athletes as well as health-conscious people improve their exercise performance or obtain the fat-to-lean-mass ratio optimal for their personal situations. Two examples of how this works follow.

Darnell Clark, Director of Strength and Conditioning at Charlotte Country Day School in Charlotte, NC, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his path to becoming a high school strength and conditioning coach, the structure of his high school (Charlotte Country Day) strength and conditioning program, and giving back to the industry.

NSCA Coach 11.3 is an exercise research article providing strength coaches, considerations to design effective sports performance programs for collegiate soccer.

Flexibility training is important because of the role that flexibility plays in improving movement performance and reducing the opportunity for injury. Learn more about the role of flexibility training in this exclusive excerpt from the book NSCA's Essentials of Personal Training, Second Edition, published by Human Kinetics.

Marquis Johnson, Assistant Strength and Conditioning Coach with the Minnesota Vikings National Football League (NFL) team, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning for this Gatorade Performance Partner collaboration episode is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. Join this fun group of strength and conditioning coaches from across the industry as they discuss what it means to be successful, as well as how they are reshaping the different career paths within the field. Connect with Marquis on Instagram: @quis_fit | Reach Bryan on Instagram: @bdoostrength or Twitter: @bdoo22 | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.