Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Sam Moore’s path into sport science is defined by taking risks and chasing meaningful questions. After a devastating knee injury as a collegiate athlete, Moore not only returned to compete, but she also discovered her calling in strength and conditioning. She recounts her coaching, sport science, and hybrid roles prior to leaving a full-time position to pursue her PhD at the University of North Carolina at Chapel Hill. Moore describes sport science as problem-solving and drawing evidence across disciplines to drive innovation. She discusses her research on female athlete availability in elite settings, including nuances like body composition, recovery, and high speed exposure in training. Moore advises young professionals to remain open-minded, pitch their ideal position if it does not exist, and go “all in”— knowing one decision does not define forever. Whether you are a coach or researcher, this episode delivers real-world insights on navigating your career with courage and curiosity. Connect with Sam on Instagram: @sammoorestrong and Twitter/X: @SamMooreStrong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs