David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

Learn the path towards working as a National Basketball Association (NBA) strength and conditioning coach, from coaching veteran Jesse Wright. Wright is a former President of the National Basketball Strength and Conditioning Association (NBSCA), and talks about how being a part of this group with fellow NBA coaches has improved advocacy and representation for strength and conditioning coaches in the NBA. Wright also shares his research relating to sociology and cultural topics to strength and conditioning. If you missed his presentation at the 2022 NSCA Coaches Conference in San Antonio, TX, Wright recaps this topic as it connects to the coaching experience. Tune in to learn steps towards becoming a more adaptable coach. Connect with Jesse on Instagram at: @jessekwright and on Twitter: @wrightstrength | Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs To learn more about strength and conditioning in the NBA, check out the National Basketball Strength and Conditioning Association (NBSCA). The Intent Is To Grow: A Young Coach Is Guided Along The Path To Becoming A True Professional

Connor Agnew, Director of Basketball Performance at Appalachian State University, and Scott Caulfield, Director of Strength and Conditioning at Norwich University, joins the NSCA Coaching and Sport Science Program Manager, Eric McMahon on this Gatorade Performance Partner Special Episode, highlighting “The Importance of Mentorship and Mental Health” in strength and conditioning. The discussion emphasizes the need for coaches to cope with adversity and rely on trusted mentors along their professional journey. Connect with Connor on Instagram: @strengthcoachconnor or Twitter: @CoachConnorSC | Connect with Scott on Instagram: @coachcaulfield or Twitter: @scottcaulfield | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs | To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com. Find additional NSCA resources in the areas of mentorship and mental health, you can stream the NSCA Coaching Podcast and select conference sessions on NSCA.tv.

Lighter weights can translate to bigger muscles, Brad Schoenfeld says in this lecture from the NSCA's 2014 Personal Trainer Conference. Brad presents one of his latest studies, which looks at hypertrophy in trained subjects.

This article discusses how high-intensity interval training may be an effective metabolic training method for soldiers trying to maintain physical preparedness during deployment.

Learn how to perform a C skip as part of a dynamic warm-up routine. This video demonstrates proper technique for performing a C skip.

Learn how to perform a power skip as part of a dynamic warm-up. This video demonstrates proper technique for performing a power skip.

Some research has found that static stretching can have detrimental effects on subsequent performance. This is not to say that static stretching should be eliminated from an athlete’s program, but it should be sensibly incorporated into the daily training regimen since chronic stretching can enhance the range of motion around a joint and potentially improve strength and power performance.

From Nothing to Nike — Climbing the Ladder in the Fitness Training Industry

Strength and conditioning coaches with knowledge of the exercise principles for youth and the specific demands of basketball can design effective integrative neuromuscular training (INT) programs based on the individual needs of youth athletes.