The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility.
Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
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This section from the book, Developing Endurance, gives an overview of how to plan and develop a program for endurance athletes by following four steps.
Personal trainersTSAC FacilitatorsCoachesProgram design
Learn about the various forms of active resistance training and how to create active resistance devices that are inexpensive and reduce injury risk compared to traditional log bars and kegs. In this session from the NSCA's 2016 Annual TSAC Training, Jay Dawes also discusses how to progress, regress, and program active resistance into a comprehensive strength and conditioning plan.
This article will focus on three common areas of injuries that occur with ice hockey players and some recommended strategies for the strength and conditioning professional.
CoachesExercise ScienceProgram designTesting and Evaluation
By implementing a fitness assessment, a law enforcement agency can assess its officers and gather important data. As long as there are support mechanisms in place to assist the “at risk” officers—such as access to physical training instructors, occupational health professionals, or dietitians—the organization can ensure that its officers move towards becoming a healthier and more resilient workforce.
In this lecture from the NSCA's 2016 Coaches Conference, Caitlin Quinn discusses how to implement simple techniques for creating a disciplined (yet enjoyable) team lifting environment. Quinn talks about how to hold athletes to a high standard of knowledge and movement accountability, how to teach simple physiology to achieve desirable technique, how to instill a level of ownership within each athlete, and how to place a large emphasis on an athlete's mental engagement throughout a lifting session.
CoachesExercise ScienceExercise TechniqueOrganization and Administration
Courteney Benjamin and Yasuki Sekiguchi, from the Korey Stringer Institute, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about preventing sudden death in the heat and how coaches can plan ahead, create, and respond with an emergency action plan.
Find the Korey Stringer Institute on Twitter: @K_S_Institute | Find Scott on Instagram: @coachcaulfield
When integrating resistance training, endurance athletes must ensure that the sessions or workouts are sequenced in the context of the overall workload. Giving careful thought to these factors when designing the training plan will increase the chances of success.