Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This article explores the possible causes of low back pain, as well as three potential strategies that a personal trainer may use to work with someone dealing with low back pain.

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

This article explains the specific considerations of building a tactical training space and how to maximize the potential of the dedicated space by having a stable of equipment that reflects the needs of the audience.

Integrating weight room cues that are more consistent with those used to reinforce safer tackling techniques on the field may help with athlete retention and buy-in, and prevent potential confusion.

For those dealing with clients who have back pain, this article focuses on non-specific low-back pain and potential exercise solutions for it.

Hear from strength and conditioning coach, Tim Caron, on his path from collegiate strength and conditioning into a unique private sector business model in the Los Angeles, CA area. Caron connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, to discuss the potential role of sport science in the private sector with general population clients. This episode is full of training insights for coaches to re-engage their thought process around working with groups and teams. In addition, Caron shares the origins of his new book, Strength Deficit, on considerations for concentric and eccentric strength training. You can reach Tim on Instagram at @coachtimcaron or Twitter at @coachtimcaron | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Osteoporosis and low bone mineral density (BMD) are conditions that affect millions of people, and the amount of people afflicted is on the rise. To potentially reverse this trend, personal trainers can provide group sessions of high-intensity progressive resistance training to increase BMD and prevent osteoporosis.

This article is a personal perspective on utilizing the Functional Movement System (FMS) as a tool to identify potential problems and function efficiently on a large group scale to reduce the risk of injuries.

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