It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?
The aging athlete and office worker are both being cramped into body positions that not ideal. People in these situations could greatly benefit from some daily exercises to perform to overcome these issues. In this hands-on session, attendees will be given some simple movements that can be adapted for anyone and any situation.
This NSCA Coach article explores how combining strength and plyometric training can improve volleyball hitters’ vertical jump and power. Visit NSCA online to read more on athletic performance and sports science.
CoachesExercise ScienceExercise TechniqueProgram designOrganization and AdministrationTesting and EvaluationProfessional Development
A qualified strength and conditioning professional in the high school environment can benefit both the school and the students in a number of ways, including injury reduction, improved performance, and risk management.
CoachesProgram designOrganization and Administration
The loading intensity a person chooses depends on his or her goals and training status (i.e., whether the person is a trained athlete or a sedentary individual). Ultimately, the number of repetitions you can perform at a given intensity or load determines the effects of training on strength develop.
Personal trainersTSAC FacilitatorsCoachesExercise TechniqueProgram design
From the 2021 NSCA’s Coaches Conference, Assistant Athletic Director for Loyola Marymount University and Head Strength and Conditioning Coach for the Los Angeles Sparks Women’s National Basketball Association (WNBA) team, Kelly Dormandy, discusses how wearable sports technology can help coaches make more informed decisions for programming and training.
CoachesExercise ScienceProgram designProfessional Development
This article looks at the four phases of the rowing stroke: the catch, drive, finish, and recovery. A sample resistance training program that addresses all four phases is included.
If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.
Personal trainersOrganization and AdministrationProfessional Development