For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
Former volunteer firefighter and current high school strength and conditioning coach, Ryan Johnson, talks about establishing school/program emergency response protocols in this session from the NSCA’s 2017 Coaches Conference.
CoachesProgram designOrganization and AdministrationEmergency Procedures
No training program can completely eliminate the risk of cardiovascular disease or low back pain, but some steps can be taken to decrease the likelihood of being afflicted by either.
Ultimately, there is no “one magical exercise” that can be programmed to appropriately develop all physical training adaptations required in competition, but the JOP Matrix can be used to help address several necessary adaptations needed for lacrosse players.
Learn how to increase the body’s use of fat as a fuel without compromising the use of carbohydrates for higher-intensity training. Mike Nelson, PhD, explains how combining specific nutrition and exercise together affects the use of fat as a fuel, in this session from the NSCA’s 2017 Personal Trainers Conference.
As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.
In this video from the NSCA's 2014 TSAC Conference, Jason Dudley, CSCS, discusses the importance of recognizing the skills that are unique to specialized law enforcement units. Coach Dudley talks about using knowledge and a proven approach to train these tactical athletes.
TSAC FacilitatorsOrganization and AdministrationProfessional Development
NFL Coach Joe Kenn, MA, CSCS, RSCC, spoke at the NSCA's 2013 Coaches Conference about Micros, Mesos and Macros, and the organization of a training plan.