For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
According to Shawn Myszka, if we optimize on-field movement efficiency, we can maximize athletic performance. Shawn spoke during the NSCA's 2014 National Conference on the importance of mastering the fundamentals of movement. Don't just work to change strength characteristics, he says - change behavior because behavior becomes patterns.
Motivation techniques derive from building relationships of trust and honesty. In this session from the NSCA’s 2017 Coaches Conference, Marisa Viola, Assistant Director of Strength and Conditioning at Rutgers University, teaches how to connect and impact this generation of athletes.
The power position is an integral position for a variety of power lifting movements. Athletes can develop their power position via an integrated approach involving sound exercise selection and purposeful instruction leading to enhanced strength and technique.
While no recruitment process will ever be perfect, it is time to address the “legal defensibility” of physical employment standards as the primary consideration in developing recruitment guidelines that are concurrently designed to increase workplace diversity.
High knee drills help develop coordinated front-side mechanics and are often used as part of a warm-up. This article details several high knee drills that you can use with your athletes.