If you are struggling to generate sales via social media, it might be time to look at email marketing for the best bang for your buck. In this session from the NSCA’s 2016 Personal Trainers Conference, Sol Orwell explains the differences between social media and email for marketing purposes, how email marketing works to build up buy-in and trust, and how to collect email addresses from your existing audience.

Kayleigh Fournier, now Assistant Director of Strength and Conditioning at Dartmouth College, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about her journey from unpaid intern to head strength coach. Topics under discussion include work ethic as a young professional getting into the field, programming for unconventional sports, and diversifying your network of support. Connect with Kayleigh through email: kayleigh.fournier@dartmouth.edu

In this session from the 2016 NSCA Coaches Conference, the Sports Science and Performance Manager for the Seattle Sounders Major League Soccer (MLS) team, David Tenney, discusses the “high performance model” in the American elite sports environment. Tenney delves into how this model impacts hierarchy and daily decision making, as well as the obstructions that many organizations face, how this model can help to drive decision making and optimize training strategies, and the different strategies that can help make this happen.

This excerpt from NSCA’s Essentials of Sport Science highlights the importance of quantifying training load for both programming and monitoring an athlete’s progression or regression over time.

Fitness testing uses a battery of protocols recognized by the scientific community as both reliable and valid, and it measures important fitness constructs such as aerobic endurance, muscular strength, muscular endurance, power, agility, flexibility, and balance.

Although accelerometers, pedometers, heart rate monitors, and questionnaires are not as accurate as direct and indirect calorimetry in determining metabolic rate, these less expensive tools can be used to create exercise plans, particularly those focused on health promotion and fitness.

The purpose of this article is to present evidence for implementing wellness coaching practices for enhanced dissemination of knowledge and improved efficacy of lasting behavior change, positively affecting the service member’s fitness performance levels and decreasing risk of lifestyle disease development.

PT 2022

This article highlights the scientific evidence on exercises like the seated leg extension, leg curl, and adduction machines to highlight their potential benefits on enhanced performance and potentially reducing injury risk.