"Can personal trainers cure disease?" Phil Kaplan asks during the 2014 Personal Trainers Conference as he talks about shifting the perception of personal trainers towards something greater. What if personal trainers addressed the largest market in a way that they have never been helped before? Join Phil as he discusses big ideas.

According to Shawn Myszka, if we optimize on-field movement efficiency, we can maximize athletic performance. Shawn spoke during the NSCA's 2014 National Conference on the importance of mastering the fundamentals of movement. Don't just work to change strength characteristics, he says - change behavior because behavior becomes patterns.

Teena Murray talks about athlete development in this session from the NSCA’s 2017 Coaches Conference. Learn about creating and sustaining a championship culture, developing an agile operating system, and using data-driven decisions to manage risk and readiness.

As a Strength and Conditioning Coach with the US Olympic & Paralympic Committee (USOPC), Jared Siegmund prepares athletes for the apex of achievement and perseverance. Siegmund shares that, contrary to public belief, the Olympic competition cycle is not every four years — Team USA athletes face fierce competition in World Series events along the way to qualify. He also speaks to the creativity required to coach Paralympic athletes, where missing limbs create unique biomechanics and hearing or visual impairments impact cueing. Siegmund touches on his principles-based programming architecture, sample adaptations, and USOPC’s interdisciplinary support team. Additionally, Siegmund and McMahon discuss the new generation of modern athletes who are more in tune with data and can control their preparation experience. The discussion concludes with the importance of a growth mindset and getting out of your comfort zone, as well as opportunities to enter elite sport. Connect with Jared on Instagram at: @jaredsiegmund_ or LinkedIn: @jared-siegmund | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

In this session from the 2016 NSCA Coaches Conference, Doug Bull addresses the multitude of problems faced by high school strength coaches every day. These include constraints on time and available space, training multisport athletes, dealing with the developmental level of the athlete, and ways to utilize a coaching staff to aid in running a successful program.

This article briefly discusses what personal trainers should know about claims and lawsuits.

One of the most important elements of running a fitness studio, no matter the discipline or the size, is understanding the competitive landscape. Gaining a key perspective on what is happening not only in the market, but also in the fitness industry as a whole, can provide owners and managers with the insight necessary to uncover the data and trends for their business to thrive.

The purpose of this article is to discuss many of the topics that need to be considered before deciding to start a mobile personal training business.

This article includes examples of exercises that can be incorporated into a training program that is performed outdoors. Take advantage of warm weather with these suggestions.

Ryan Ketchum describes the five stages of a fitness business owner’s journey as an individual transitions from a fitness professional to a fitness business owner.