There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article from Personal Training Quarterly looks at training plans based on menstrual health to help personal trainers better support female clients. Visit NSCA online to read more on athletic performance, health, and fitness.

This excerpt from NSCA’s Essentials of Sport Science briefly explains workload and injury risk factors.

If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

From the 2021 NSCA Coaches Conference, Dan Dalrymple, Head Strength and Conditioning Coach for New Orleans Saints National Football League (NFL) team since 2006, shares wisdom from his experience in the field. This includes the realities of coaching in the NFL and how he used the setbacks of the pandemic to drive positive change and opportunities.

This excerpt from Strength Training, Second Edition briefly details hormones and their role in the human body.

Christina Rasnake, Director of Sport Science and Analytics at the University of Delaware, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the budding future of sport science in college athletics. Topics under discussion include the staffing of sport science initiatives, effective communication across departments, and how technology and wellness surveys can support actionable change in the coaching process. Find Christina on Twitter: @Coach_Raz26 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

By reviewing this simplified process of obtaining a client’s health history and physician release, designing an exercise routine with modified exercises, and providing exercises for paid clients versus general members, NSCA-CPTs can be confident prescribing a routine for those who suffer from chronic or temporary health issues.

This NSCA Coach article summarizes key findings on coach-focused strategies to help educators use resistance training to support healthy youth development. Visit NSCA online to read more on mental health and youth sports.