Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCACon

This Personal Training Quarterly article shares ways that personal trainers can help clients develop a growth mindset for success in their physical fitness. Visit NSCA online to read more on health science and fitness news.

It is important for tactical athletes to be aware of their fluid intake and hydration status when training for or performing job duties. This article explains several ways this can be accomplished.

Research on the benefits of using goals to increase athletic performance has shown that performance generally increases for athletes that use goals consistently. Learn how to move beyond generalities and see how a systematic goal setting approach can be paired with training athletes.

This article is the first of a continuing series on practical, evidence-based approaches to reducing the risk of injury while developing tactical strength and conditioning. The focus of this article is on how to reduce non-contact ACL rupture injuries from turf and artificial fields.

In this hands-on session from the NSCA’s 2018 Personal Trainers Conference, Bobby Smith, Owner and Director of Sports Performance at Reach Your Potential Training, explains and demonstrates his multi-phase dynamic warm-up system.

The purpose of this article is to present the reader with the prescription of a daily specific stretching routine that can help athletes avoid the onset of injuries and chronic pain in muscle-tendon structures of the lower extremities.

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