Framing of the personal trainer-client relationship sets the stage for future success, and it all starts with the personal trainer’s approach. Learn how to give clients the right information at the right time, and in a way that will resonate with them.

The purpose of this article is to provide the strength and conditioning coach with a template on how to integrate the clean and power clean into athletic training programs.

Learn how to perform a light sled pull, which can help increase speed strength, power, and stride length.

Learn about the new NSCA Strongman Special Interest Group (SIG) from strength and conditioning coach, Heidi Campo. Campo talks with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about her path in strength and conditioning that ran from bodybuilding and powerlifting to becoming a strongman competitor. Campo discusses her experiences spending the winter in Iceland at the “Nest of Giants” with four-time World’s Strongest Man, Magnus Ver Magnusson, and how camaraderie in the sport ignited an even stronger passion for her work as a coach. This episode also discusses how strongman is not just for elite competitors, and how training concepts and methods from the sport can be integrated across all levels of athleticism, multiple sports, and for clients of any age. You can reach out to Heidi on Instagram: @muscleyogi or by email at heidi@coachbta.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Join the NSCA Strongman Special Interest Group to continue the conversation and learn more.

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Understanding Client Achievement Motivations

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In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs