For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.
With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.
Personal trainersProgram designOrganization and Administration
If you want to have control of your earning potential as a personal trainer, it is important to master the art of the sale. With the help of this sales process and closing system, you will be able to confidently close more sales and help more clients.
Personal trainersOrganization and AdministrationProfessional Development
Learn how to cultivate a client-centered coaching mindset. In this session from the NSCA 2017 Personal Trainers Conference, Matt Berenc, Director of Education for Equinox Fitness Training Institute, explains how to create an optimal learning environment for the client in the training session and develop an authentic coaching presence and style that meets the needs of both the client and personal trainer.
Personal trainersProgram designOrganization and Administration
The loading intensity a person chooses depends on his or her goals and training status (i.e., whether the person is a trained athlete or a sedentary individual). Ultimately, the number of repetitions you can perform at a given intensity or load determines the effects of training on strength develop.
Personal trainersTSAC FacilitatorsCoachesExercise TechniqueProgram design
This article provides a blueprint and “mini-macrocycle” that will assist the personal trainer in creating a program design for older adults by offering organized templates, direction in selecting exercise components, and the creation of volume controls specific to the client’s needs.
Personal training clients may need to make both exercise and nutrition changes to achieve their goals. Combining the nutritional knowledge of registered dietitians and training aspects of personal trainers may be of benefit to clients.