There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.

In this session from the NSCA’s 2015 Hockey Clinic, San Jose Sharks Strength and Conditioning Coordinator Mike Potenza discusses how to create a program that can help re-assimilate an injured hockey player’s body back to pre-injury functions and movements, and eventually back to competition. Potenza also covers the structure of an off-ice reconditioning program, the members of the performance team, methods for building a “return to skate program,” and reintegration procedures for the athlete.

To build a successful business and reputation, personal trainers must do more than get their clients physical results; they must also create a positive experience. That experience must be inviting, engaging, and consistent if personal trainers want to make a real impact on their community and bottom line.

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

This article demonstrates how strength and conditioning coaches can coach power through non-traditional weightlifting exercises that can be taught quickly, to large groups, with less extensive technique correction.

This article describes an innovative approach that was used to implement a long-term athletic development (LTAD) program in a health club, and includes the steps used for implementation.

This NSCA Coach article offers a brief description on the various methods for setting resistance training loads. Visit NSCA online to read more on strength training and program development.

Strength and conditioning professionals should consider mental skills training when creating a training program to maximize performance. Developing mental skills is a very long and challenging process; however, the benefits are worth it. Utilizing these skills will put the athlete in a position to succeed in sport, as well as life.

The purpose of this case study was to assess a one-day peer fitness leaders workshop for firefighters and law enforcement officers to test the feasibility of creating a “Train the Trainer” program, which could be implemented for continued intervention.