There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
This NSCA Coach article provides a proposes a framework for standardizing SEB resistance training based on principles of kinetic and potential energy. Visit NSCA online to read more on exercise science and sport performance.
CoachesExercise ScienceExercise TechniqueProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentSafetyProfessional Development
What training approaches are efficient and effective at developing functionality and resiliency at the core? The answer lies within an intelligent, systemic, multi-method approach to training the core, including an eclectic set of training tools to individualize specific needs of athletes.
Research on the benefits of using goals to increase athletic performance has shown that performance generally increases for athletes that use goals consistently. Learn how to move beyond generalities and see how a systematic goal setting approach can be paired with training athletes.
This PTQ article reviews the research comparing injury rates across major resistance training styles and ranks them from the safest to the riskiest and provides practical recommendations to improve training safety. Visit NSCA online to learn more about bodybuilding and strength training strategies.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentSafetyBasic Pathophysiology and Science of Health Status or Condition, Disorder, or DiseaseProfessional Development
One challenge is to critically examine your own successes and failures to find a way to attribute the outcomes to something you can control and can change for the future. This could be as small as how you deal with a single person, or it could be a more in-depth examination of how you provide feedback to athletes and how you work with your own staff.