By following the guidelines of the American Dietetic Association, a vegan or whole food, plant-based diet can be a viable option for athletes as well as non-athletes to maintain health, support athletic performance, and positively impact the environment.

In this article, three outstanding fitness professionals share their thoughts and experiences on the importance of communication in the personal training field.

The purpose of this article is to provide some actionable topics for communication that can increase the frequency and effectiveness of communication for strength coaches with their sport coaches.

What does it take to become an award-winning Director of Strength and Conditioning in the National Football League (NFL)? Justin Lovett reveals the “we over me” mentality that guides his role with the Los Angeles Rams. Lovett reflects on receiving the 2024 NSCA Professional Strength and Conditioning Coach of the Year Award after being an NSCA Member for over 20 years. He draws parallels between working with high school and NFL athletes — where the desired training responses are the same and ability levels vary — making versatility key. Lovett also stresses the importance of finding clean and effective training methods to accommodate wear and tear in football athletes. He compares the Rams’ hiring philosophy to gathering “infinity stones,” emphasizing character attributes, culture alignment, and staff chemistry. Lovett and NSCA Coaching and Sport Science Program Manager Eric McMahon discuss progressing into leadership and the rise of performance director roles, as well as how to seek out career and networking opportunities. Connect with Justin on Instagram: @strcoachlovett, Twitter/X: @justin_lovett, or LinkedIn: Justin Lovett | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Swimming is a form of exercise that has minimal impact on body joints as it applies a lower amount of stress compared to other popular activities, such as walking. This article offers different methods of swimming that improve overall health aimed for the maturing adult.

Because a client’s functional abilities will change in each of the tissue healing phases, the fitness professional must understand the time it takes to heal and the science behind each phase in order to prescribe safe exercises for clients in those phases.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.

This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

This article is the first of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical communities.