This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

For Keith Swift, coaching is completely effort based, but it starts with camaraderie and education. As Director of Strength and Conditioning at Wofford College, his philosophy is clear: educate, heal, and enhance. While playing collegiate football and studying exercise science, Swift learned early to question the “why” behind training and encourages his student-athletes to do the same. At an academically rigorous institution, his educational focus fits right in, fostering curiosity, technical precision, and peer coaching. Swift shares how his experiences across professional baseball, the private sector, and collegiate programs each shaped his foundation while making it his own. Amid collegiate challenges — from the National Collegiate Athletic Association (NCAA) transfer portal to the growing authority of student-athletes — Swift holds firm that “there is no substitute for hard work.” His goal is simple: help student-athletes leave with both a degree and a championship ring, setting them up for success in sport and life. Reach out to Coach Swift on Instagram: @worqueowt and @wofford_strength, Twitter/X: @CoachSwift93, LinkedIn: @keithswift, or by email: swiftkd@wofford.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover how salaries have evolved across collegiate athletics and other work settings in strength and conditioning in the 2025 NSCA Salary Survey at NSCA.com/Salary.

Learn 7 ways that strength & conditioning professionals can recognize mental health concerns, respond effectively, & provide support while staying within scope.

In this session from the 2018 NSCA Coaches Conference, Ben Gleason brings awareness to the circumstances that lead to rhabdomyolysis syndrome, and some of the exercise programming that can cause this condition. Ben offers recommendations for preventing exertional rhabdomyolysis when training athletes at a variety of preparedness levels.

Mark Kovacs, PhD, CSCS,*D, spoke during the NSCA's 2013 Coaches Conference about the importance of balancing conditioning with strength training, and the need to approach program design in such a way that all your athletes get what they need, no matter their fitness level or sport.

This article consists of five assessments that could be utilized by the tactical facilitator to measure upper- , lower- , and total-body power in law enforcement officers (LEOs). Although the focus of this article is LEOs, the assessments could also be used for other tactical populations.

This three-part series shows how personal trainers can create a physically literate cradle-to-grave culture for all, with LTAD as the framework.

This article explains the connections between the upper and lower body and their influence on performance and recovery strategies in sprinting.

To address and combat neurocognitive decline in tactical personnel, this article will detail the mechanistic underpinnings of, and describe how to apply, attention regulation strategies to facilitate greater skill acquisition, retention, and performance transfer.

Tactical athletes, due to the nature of their jobs, may have sleeping problems (such as falling asleep and/or staying asleep) which is indicative of poor sleep quality. This article shares sleep hygiene strategies that can help tactical athletes achieve better rest.