The Art of Non-Selling Sales

Lindsey Kirschman sees her non-traditional educational background as her greatest asset, not a detriment. She still considers herself a teacher — just differently — as the Director of Sports Performance for University of Utah women’s basketball. Coming from a family of educators, Kirschman initially studied forestry and range science before pursuing strength and conditioning. Kirschman explains how her teaching experience provided a firm foundation for optimizing learning and creating a positive environment. Her approach promotes skill transfer from the weight room to sport and beyond, using exercises like sled pushes as analogies for life lessons about resilience. A former track athlete, Kirschman underscores that while the finish line is the same, every athlete’s starting point is unique. Kirschman also discusses culture building through her “GOAT Award” and the challenges of transitioning from a generalist to a specialist. She encourages aspiring professionals to reframe their mindset and fully engage with their working environment. Connect with Lindsey by email: lindsey.kirschman@utah.edu and Instagram: @authentically_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Get involved with the NSCA! Don’t miss your chance to give back and fast-track your growth with volunteer roles. Many applications close December 15 — apply now at NSCA.com/Volunteer.

Captain Tony Soika, MS, CSCS, TSAC-F, speaks at the 2013 National Conference on what it takes to become a tactical strength and conditioning coach. In this first of four videos, Tony reviews the importance of leadership.

Dave Terry, Associate Director of Sports Performance at Georgetown University, discusses simplifying the process of programming for coaches to optimize their team’s potential. Terry also talks about fostering a culture that his athletes can take beyond the weight room and implement into their lives after college.

Single-sport specialized training has led to an emerging risk of overuse injury and burnout. Here are nine things coaches and parents can do to minimize the risk of injury in youth athletes.

The first in a planned article series to review essential considerations of each Functional Movement Screen (FMS™) pattern, this article will examine the FMS active straight leg raise (ASLR).

This excerpt from NSCA’s Essential of Tactical Strength and Conditioning explores the neural and muscular adaptations to training over time.

JC Santana, of the Institute of Human Performance, demonstrates some unconventional methods he uses to train combat athletes.

The purpose of this article is to emphasize the critical need for a nutrition strategy that aligns with the specific demands inherent in the sport of soccer.

This short excerpt from Developing the Core details the importance of training the core musculature in tennis athletes.