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Gini Grimsley | Personal Training vs. the Mass Fitness Revolution: How to Stand Out

Podcast

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Coaches Professional Development

Practitioner Response Framework – How to REACT to Your Athletes

November 17, 2025by Isaiah Mews, MS, CSCS, TSAC-F, Taylor Puetz, MS, CSCS, and Richard Cleveland, PhD, LPC

Article Members Only

This NSCA Coach article provides a framework for strength and conditioning professionals to support athletes in accessing appropriate mental health services. Visit NSCA online to read more on mental health and sport performance.

Coaches Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Safety Emergency Procedures Basic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease Professional Development

The FMS™ Trunk Stability Push-Up – Breathing and Corrective Exercise Considerations

July 18, 2025by Grayson Elmore, PhD, ATC, CSCS

Article Members Only

This Personal Trainers Quarterly article examines a client's ability to maintain pelvic and trunk stability during a dynamic fitness screening. Visit NSCA online to read more on corrective exercises, health, and fitness.

Personal trainers Exercise Science Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Basic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease Professional Development

The Promotion of Exercise for Multiple Sclerosis

October 31, 2019by Chelcei Cashion and Joni Boyd, PhD, CSCS,*D, NSCA-CPT

Article

With almost one million people in the United States living with multiple sclerosis, this article aims to provide personal trainers with ideas for exercises to meet the needs of these individuals.

Personal trainers Program design Basic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease

Benefits of Flexibility Training

May 18, 2018by NSCA's Essentials of Personal Training, Second Edition

Article

Flexibility training is important because of the role that flexibility plays in improving movement performance and reducing the opportunity for injury. Learn more about the role of flexibility training in this exclusive excerpt from the book NSCA's Essentials of Personal Training, Second Edition, published by Human Kinetics.

Personal trainers Exercise Science Exercise Technique

NSCA’s Coaching Podcast, Episode 81: Long-Term Athlete Development with Joe Eisenmann, Rick Howard, and Tony Moreno

Podcast

The NSCA Long-Term Athletic Development (LTAD) Special Interest Group (SIG) Executive Council Members, Joe Eisenmann, Rick Howard, and Tony Moreno, sit down with the NSCA Coaching Program Manager, Eric McMahon, to discuss LTAD as a framework for the field of strength and conditioning, and the importance of establishing physical literacy in athletes. Find the Long-Term Athletic Development Special Interest Group on Facebook: NSCA Long-Term Athletic Development SIG | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Coaches Professional Development

Myofascial Release (MR): Massage and Foam Rolling

February 29, 2020by NSCA's Essentials of Tactical Strength and Conditioning

Article

This excerpt briefly explains myofascial release, self-myofascial release strategies, and benefits of these techniques.

Personal trainers TSAC Facilitators Coaches Exercise Science Program design

Oxygen Uptake and the Aerobic and Anaerobic Contributions to Exercise

June 8, 2018by Essentials of Strength Training and Conditioning- 4th Edition.

Video

Oxygen uptake (or consumption) is a measure of a person’s ability to take in oxygen and deliver it to the working tissues, and the ability of working tissues to use oxygen. During low-intensity exercise with a constant power output, oxygen uptake increases for the first few minutes until a steady state of uptake is reached.

Coaches Exercise Science

Client Assessments—Breathing

January 8, 2019by Daniel Flahie, MSEd, CSCS

Article Members Only

Assessing clients is a vital component of the personal training experience. This article gives an overview of breathing mechanics and how to apply proper breathing exercises into a client’s assessment and program.

Personal trainers Coaches Exercise Science Exercise Technique Client Consultation|Assessment

NSCA’s Coaching Podcast, Episode 48: Bert Sorin

Podcast

Bert Sorin, President and Co-Owner of Sorinex Exercise Equipment, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Bert Sorin’s upbringing and his experience being a collegiate athlete, how Sorinex is contributing to the field, and how TSAC is continuing to grow and improve.

Coaches Organization and Administration Professional Development
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