This article explains different ways personal trainers can successfully retain their clients through coaching, accountability, attentiveness, knowledge, and service.
Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
Personal trainersOrganization and AdministrationProfessional Development
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
This article describes the long-term athletic development programming pillars and suggests practical applications for strength and conditioning practitioners.
Older adults who desire to remain physically active at work, recreation, or sport can improve muscular strength, physical performance, and injury prevention if engaged in a properly designed resistance exercise program. The programming considerations presented herein may serve as a useful reference for strength and conditioning professionals working closely with active older adults.
Strength coaches play a pivotal role in the performance of athletes. In this session from the 2016 NSCA Coaches Conference, Korrey Hammond explains the importance of diversity and inclusion for athletes at any level, as they are factors that should not be overlooked.
CoachesExercise ScienceOrganization and Administration
This NSCA Coach article offers a brief description on the various methods for setting resistance training loads. Visit NSCA online to read more on strength training and program development.
CoachesExercise ScienceExercise TechniqueProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentSafetyProfessional Development