This article will demonstrate why personal trainers should consider the use of blood flow restriction (BFR) and BFR technology for appropriate medically-screened clients that provides an objective way to apply pressure, whether that is through manual or automated cuffs.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

In this 2018 NSCA Personal Training Conference video, Mike Israetel describes how to create and develop motivation in your clients, and how to understand the process of motivation in people.

The rise of adaptive and Paralympic sports provides an opportunity for strength and conditioning professionals to share their expertise with a wider range of athletes. This article summarizes working with a physical therapist to build an annual training program with a focus on periodization for a Paralympic discus thrower.

This infographic summarizes a study in which adding both horizontal and vertical force-vector exercises enhanced physical performance during in-season play.

In order to effectively prepare an ice hockey player for the season, it is necessary to have a thorough understanding of the specific demands of the sport.

This article demonstrates the benefits and limitations of the front squat and goblet squat in training for the abdominals.

During 2018 TSAC Annual Training, the NSCA’s own Tactical Strength and Conditioning Program Manager, Nate Palin, discusses his personal and professional take on running in the military setting. Here Palin identifies the pros, risks, and shortcomings associated with run-centric physical training for special operations forces, as well as discusses more safe and efficient strength and conditioning alternatives to running-based fitness programs for these tactical operators.

This article reviews the recommended exercise prescription the author uses when training special populations.

In this 2018 coaches conference video Todd Hamer describes his experience working with collegiate football players, and his methods for targeting appropriate energy systems to increase athletic performance in speed and conditioning.