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Notice: The NSCA website is scheduled to undergo system maintenance from 12:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
This infographic summarizes a study in which adding both horizontal and vertical force-vector exercises enhanced physical performance during in-season play.
Personal trainersTSAC FacilitatorsCoachesProgram design
Learn how diet and strength training in the absence of aerobic exercise can be used to improve body composition through simultaneous fat loss and muscle gain. In this session from the NSCA’s 2016 Personal Trainers Conference, Todd Miller demonstrates how to use body composition and metabolism measurements along with popular food tracking apps and activity monitors to design individualized diet and exercise strategies. CEUs available.
Learn how the use of force plates can provide daily insights in the training process, and how to adapt these principles for other methods that do not involve force plates. In this session from the NSCA’s 2018 Coaches Conference, Cory Kennedy also discusses the prerequisites for developing a coaching “intuition.”
Dietmar Schmidtbleicher, Head and Chair for Sport Sciences at the Institute of Sport Sciences at the Goethe University Frankfurt/Main in Frankfurt, Germany—and one of the world’s leading experts on strength and power training—explains the influencing factors of force production in eccentric muscle actions. Schmidtbleicher made a rare appearance in the United States at the NSCA’s 2015 National Conference.
In this session from the 2015 NSCA TSAC Annual Training, Katie Sell discusses current research on how perceived fitness in firefighters may be related to injury prevalence (on-duty and in training) and provide recommendations on how tactical facilitators can decrease adverse repercussions of inaccurately perceived fitness levels (e.g., injury, overtraining, and job-related preparation).
Learn to identify proper scenarios for implementation of blood flow restriction (BFR) training for rehabilitation and performance enhancement, and understand indications and precautions for implementing BFR. This session from the NSCA’s 2016 TSAC Annual Training demonstrates proper usage and technique with standard exercises while using BFR.