This Personal Training Quarterly article shares hospitalitydriven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.
Personal trainersProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentProfessional Development
Examine the benefits of heavy effort training and where it fits in a tactical training program. In this session from the NSCA’s 2016 TSAC Annual Training, Matt Wenning explains a safe and effective approach to training tactical athletes using maximum effort training.
There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional Development
Yancy McKnight, Head Strength and Conditioning Coach for football at the University of Texas, and Matt Van Dyke, Associate Director of Applied Sports Science at the University of Texas, discuss how they keep everyone on the same page with the use of data to program training, create buy-in, and prepare their athletes for the demands of the game.
David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.
Personal trainersOrganization and AdministrationProfessional Development
In this session from 2019 Coaches Conference, Paul Laursen, co-author of the book “Science and Application of High-Intensity Interval Training: Solutions to the Programming Puzzle,” explains the physiological targets of high-intensity interval training and how to design and manipulate variables for a variety of applications.