This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

How do you find your coaching voice? Michelle Pifer, Associate Director of Strength and Conditioning at Rutgers University, shares how mentorship and professional communication helped her establish an authentic coaching identity. Reflecting on her extensive intern journey across Ivy League and Division III athletics, Pifer highlights key milestones that shaped her coaching approach. These include observing experienced coaches, applying constructive feedback, and effectively navigating challenging athlete personalities. She offers practical strategies, such as structured time-blocking and maintaining clear boundaries, to accommodate athlete accessibility, in-season travel, and work-life balance. Pifer discusses how coaches must adapt to evolving roles, like managing and interpreting athlete monitoring technology. She also addresses common coaching pitfalls, including inappropriate language during presentations, stressing that coaches can be both authentic and relatable without sacrificing professionalism. Tune in to clarify your coaching identity, enhance your professional skillset, and maximize your impact in the strength and conditioning profession. Connect with Michelle via email at mpifer@scarletknights.com, on Instagram: @coach_pifer, and on Twitter/X: @coach_mpifer | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Learn about the hip rotators as they relate to performance training. In this session from the NSCA’s 2016 National Conference, Michael Griffith explains the limitations of the hip external rotators and how this can impede performance and lead to injury. This session will also provide eccentric drills and exercises for the hip rotators.

The following information provides an overview of what microdosing (MD) is, the limitations in utilizing it as a programming method, and the structure of an MD training session along with examples of in-season and off-season training microcycles.

If manipulation of the training variables is not tailored correctly to the desired adaptations and specific training goals, an athlete can experience symptoms of nonfunctional overreach. If this process continues, the athlete can develop overtraining syndrome.

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Strength and conditioning coaches who systematically progress specific training variables, including games, can help youth improve performance and reduce the risk of injury.

This NSCA Coach article offers a brief description on the various methods for setting resistance training loads. Visit NSCA online to read more on strength training and program development.

This section from the book, Developing Endurance, gives an overview of how to plan and develop a program for endurance athletes by following four steps.