This article applies LTAD principles to guide the process of generating an athletic profile (part 1) and sample program design (part 2) for a middle school athlete and a high school athlete.

CC22

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This excerpt from Developing the Core gives a quick look into why a stable trunk is so important for swimming athletes.

PT 2019

Explore the applied sport science research process in college baseball, and how academic research can be optimized to benefit player programming. This episode features Dr. David Szymanski, the Director of Baseball Performance at Louisiana Tech University, and co-editor of the recently published book NSCA’s Strength Training for Baseball. Hear about Szymanski’s career path, from college baseball player to coach and sport scientist. This episode covers a wide range of relevant topics, including exercise selection, performance technology, student pathways, and the emergence of performance director roles across Major League Baseball (MLB). Find David on Instagram: @drdavidszymanski or at his program website: LA Tech Sport Science| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

NFL Coach Joe Kenn, MA, CSCS, RSCC, spoke at the NSCA's 2013 Coaches Conference about Micros, Mesos and Macros, and the organization of a training plan.

Learn a 9-step plan for opening your own gym. In this session from the NSCA’s 2018 Personal Trainers Conference, David Crump shares his experience owning a facility.

As athletes return to training in the heat, Doug Casa, CEO of the Korey Stringer Institute, covers safety and considerations for strength and conditioning coaches. Casa discusses guidelines for heat acclimatization, signs and symptoms of traumas, emergency action plans, prevention strategies, and provides valuable resources for coaches.