Understanding attentional styles can improve coaching effectiveness by allowing the coach to provide appropriate cues or methods for each athlete.

What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

With the current rise in overweight individuals, obesity, prediabetes, and diabetes, the role of qualified personal trainers is absolutely crucial for creating a more active and healthy society.

Some of the major misconceptions concerning Olympic-style weightlifting for sport are addressed in this article, providing evidence-based recommendations to better implement the snatch, clean and jerk, and their derivatives in the training of high school and collegiate athletes.

Determining VO2max can be useful in all areas of health, from potential diagnosis of heart disease in the elderly to measuring peak performance in elite athletes. This article will discuss the physiological limiting factors of VO2max and the role each plays in cardiovascular improvement.

This excerpt from NSCA’s Essentials of Personal Training, Second Edition briefly reviews the role of oxygen uptake in exercise.

Night after night, Cirque du Soleil’s performing arts athletes defy gravity and expectations — executing elite-level feats across 480 shows annually. Maintaining peak performance requires more than talent; it demands strategic preparation, adaptability, and trust. Channeling backgrounds in dance and martial arts, married coaching duo Mike and Jade Esmeralda bring a philosophy of continuous improvement to Cirque’s collectivistic infrastructure. Preparing performers with diverse training experiences, they connect on an artistic level to balance readiness with creative expression. From applying RAMP (Raise, Activate, Mobilize, Potentiate) warm-ups for mitigating injury risk to tactical load carriage insights for LED costumes, the Esmeraldas leverage parallels across high-performance environments. Strategies for Cirque’s “valuable human artistic assets” must enhance durability, manage load, and support longevity in an unpredictable, physically — and psychologically — demanding profession. Jade’s evidence-based journalism also combats social media misinformation. Discover how they adapt daily, build buy-in across cultures, and redefine training for a one-of-a-kind population. Connect with Mike Instagram: @m.b.esmeralda, and LinkedIn: @michaelesmeralda, and Jade on Instagram: @jadesmeralda_ | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Discover more stage-specific strategies in the NSCA Performing Arts Special Interest Group on LinkedIn. See some of these impressive feats mentioned in this episode performed by Cirque du Soleil athletes on Instagram at @cirquedusoleil and @cirquedusoleilcasting.

Boyd Epley, founder of the National Strength and Conditioning Association (NSCA) and one of the most decorated strength coaches of all time, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how the NSCA was founded, how Coach Epley talked Nebraska into letting him weight train all football athletes (most of whom never lifted before), and growing the profession for female strength and conditioning coaches.

This PTQ article discusses current research examining the relationship between training volume and muscle hypertrophy and provides guidelines for optimizing training outcomes. Visit NSCA online to read more on exercise science and sport performance.